Breaking on ITV1 (Wednesday 2nd June), represents the Vanquis customer in the form of a cat. He is walking tall on his hind legs, confident, happy and proud, having taken his first steps to improve his finances with a Vanquis credit card. The ad, set to Val Doonican’s ‘Walk Tall’, symbolises the feeling that a Vanquis credit card gives you.
Here’s a compilation of Val’s best songs https://open.spotify.com/album/2pHGEfSI4AC57vywtXDcFh?si=IWjXCTvBRiev_GYh5eho1Q
The “Walk Tall with Vanquis” campaign runs across TV, radio and digital, with the media strategy having been developed by Mediacom Leeds. It also kickstarts the integrated PR and Social campaign created to further advocate the positive message.
The advert was created by NOW and directed by Henry Littlechild at global creative studio MPC Creative. MPC have previously worked on animated blockbusters including the Lion King and Godzilla, to produce both the live-action and VFX for the campaign. A lot of thought and attention went into the making of the photo-realistic cat. From his looks and personality, to his distinctive walk which was inspired by cultural references including Saturday Night Fever, Reservoir Dogs and Singin’ in the Rain. The walk was projected live on set using a proprietary app, then fully animated, lit, rendered and textured during post-production.